When you use services of Yunfeng Shop, we may request you to provide personal information, which will be used by Yunfeng Shop in accordance with this Privacy Policy. You are not obligated to provide the personal information we request. However, in many cases, if you choose not to provide such information, we cannot provide you with our products or services, nor can we respond to any issues you encounter.

Below are examples of the types of personal information Yunfeng Shop may collect and how we use such information.

When you create an account, purchase products, download software updates, or contact us, we may collect various information including your name, mailing address, phone number, email address, contact preferences and other information.

When you purchase goods or gift cards via Yunfeng Shop, Yunfeng Shop may collect information you provide about recipients, such as their names, mailing addresses, email addresses and phone numbers. Yunfeng Shop will use such information to fulfill your requests, provide relevant products or services, or for anti-fraud purposes.

In certain jurisdictions, we may require users to provide government-issued identity documents to comply with legal requirements, only in limited scenarios such as customs declaration.

We will notify you in a timely manner of new product launches, software updates and event previews. If you do not wish to be included in our mailing list, you may opt out at any time by updating your preference settings.

We may use your personal information (such as email address or mobile phone number) to verify and confirm user identity.

We may use personal information to send important notifications, such as order information related to your purchases. You cannot decline to receive such information as it is critical to communications between you and the Shop.

We also use personal information for internal purposes including auditing, data analysis and research, to improve Yunfeng Shop’s products, services and customer communications.

Our system integrates the following SDKs: cn.jpush.android (JPush; JPush SDK), com.huawei.hms (Huawei; Huawei Push Kit), com.alipay (Alipay; Alipay ride code; Zhima Credit real-name authentication; Zhima Authentication), com.tencent.bugly (Bugly; Tencent Bugly). These SDKs will push system updates and latest messages to you through the APP message push function.

We also collect data that cannot be directly associated with any specific individual on its own. We may collect, use, transfer and disclose non-personal information for any purposes. The following are examples of the non-personal information we may collect and how we use it.

We collect information such as occupation, language, postal code, area code, unique device identifier, referrer URL, location, and time zone when users use our products, so that we can better understand customer behavior and improve our products, services and advertising.

We collect information related to customers’ activities on our website. We aggregate such information to help us provide more useful information to customers and identify which parts of our website, products and services attract customers most. Aggregated data is regarded as non-personal information under this Privacy Policy.

We may collect and store detailed information about how you use our services, including search queries. Such information may be used to improve the relevance of search results delivered by our services. Such information generally does not include your IP address, except in rare cases where we need to guarantee the quality of services delivered via the Internet.

Yunfeng Shop, emails and advertisements may use Cookies and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, show which sections of our website users visit, measure and optimize the effectiveness of advertisements and web searches. We treat information collected via Cookies and other technologies as non-personal information. However, if local laws regard Internet Protocol (IP) addresses or similar identifiers as personal information, we will treat such identifiers as personal information accordingly. Similarly, if non-personal information is combined with personal information, the combined information will be treated as personal information under this Privacy Policy.

Like most Internet services, we automatically collect certain information and store it in log files. Such information includes IP address, browser type and language, operating system, date/time stamp, etc.

We use such information to understand and analyze trends, manage the website, observe user behavior on the site, improve our products and services, and collect overall demographic information of our user base. Yunfeng Shop may use such information for our marketing and advertising services.

Pixel tags enable us to send emails in customer-readable formats and inform us whether emails have been opened. We may use such information to reduce or stop sending emails to customers.

Yunfeng Shop may be required to disclose your personal information in response to applicable laws, legal procedures, lawsuits, or requests from public authorities and government agencies within or outside your country of residence. We may also disclose information about you if we determine that disclosure is necessary or appropriate for national security, law enforcement, or other matters of public importance.

We may also disclose your information if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. In addition, in the event of reorganization, merger or sale, we may transfer all personal information we have collected to the relevant third party.

Yunfeng Shop attaches great importance to the security of your personal information. Yunfeng Shop uses encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. When Yunfeng Shop stores your personal data, we adopt computer systems with limited access permissions, deployed in facilities protected by physical security measures. Your account password is stored in encrypted form, even when we use third-party storage services.

If you have any questions regarding this Privacy Policy or our data processing activities, or wish to file a complaint regarding potential violations of local privacy laws, please contact us. You may reach us via Yunfeng Shop support hotline at any time.

Upon receiving privacy inquiries or access/download requests, we will verify the identity of the contacting party and endeavor to resolve your specific questions. If your inquiry involves substantial matters, we may request additional information from you. All contacts submitting substantial inquiries will receive a response. If you are unsatisfied with the reply you receive, you may escalate your complaint to the relevant regulatory authority in your jurisdiction. If you consult us, we will provide information about applicable complaint channels based on your circumstances.

Yunfeng Shop may update this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will publish a notice and the updated Privacy Policy on our official website.